The visitor of the website will find itself on a flat white website with one single green button in the centre of the screen. Confronted with this empty screen the user (called ‘the subject’) most likely will be triggered to act with his mouse. Then the story starts. Everything, even the most tiny movement that we assume not worthy mentioning gets measured, recorded and valued. A feedback of written observations scroll in the screen, the user gets aware that he has entered an environment where his actions are transparent.

On top of these ‘objective’ measurements a narrating voice starts to judge the user upon its behaviour and draws his conclusions – boring, exceptional, probably female, oh nooo – yes! Far-reaching diagnosis and conclusions. Since all other visitors of before him or her had been observed as well, his actions are compared to others’… ‘This subject is pretty mediocre’…


Presented as part of the Creativate Digital Arts Festival


Moniker is an Amsterdam based interactive design studio by Luna Maurer & Roel Wouters.

With Moniker, which means nickname or pseudonym, we work on commissioned design projects while also investing in projects of an autonomous and experimental nature. The studio works across various media for a diverse range of clients ranging from those in the cultural field to commercial companies. With our projects, we explore the social effects of technology – how we use technology and how it influences our daily lives. Often, we ask the public to take part in the development of our projects. The resulting projects expand and grow like plants, displaying their inner organisational process. Moniker specialises in interactive, print, video, physical installation and performance work.