COVID-19 and on-going global lockdowns have shown that nothing is of greater priority than the digital transformation (Dx) of your business – whether that is producing art, performing, or creating live performance. We will unpack how to approach your own digital transformation, by examining its four major components: business process, business model, business domain, and organisational culture. In so doing, no matter where you are in your digital transformation journey, you will learn to recognise further opportunities and how to create more value from digital.
We will also demystify ecommerce to reveal how easy it can be to begin selling your products or services online. Work through the top website builders to understand which is best suited to your needs – from Wix to Squarespace, and WordPress to Shopify. Learn the language of ecommerce so you can start building your online shop, get more out of your existing store, or understand better how to guide your website designer to produce exactly what you need.
Presented as part of Creativate Digital Arts Festival.