Ayesha Mukadam

The Covid-19 pandemic forced a third of the world into lockdown. Fresh produce was not as readily available as it had been. We were forced to rethink how we cook and reduce our food waste as resources and global food supply chains all felt the halting effects of lockdown. By 2050 the global population will reach 9,8 billion therefore adopting sustainable food practices on a global scale is imperative to safeguard the future of our planet. Both global problems have breathed new life into the significance of food preservation and its role within our planet’s future. These virtual dinners explore the ancient art of food preservation, within a variety of diverse cultures across the world. During each virtual dinner, guests will tap into preservation techniques inherent within their culture. They will share how they have used this knowledge of the past to address the food shortage problems of the present and ensure a sufficient food supply for future generations. These shared cross cultural dialogues explore how we can adopt more sustainable food practices, in an attempt to preserve the earth and its resources through the preservation of food





  • Genre: Filmed Discussion
  • Format: Film
  • Duration: 50mins
  • Language: English
  • Ages: PG
  • Available From: July 4, 2020


Concept / Director – Ayesha Mukadam
Editor – Maghdie Fife
Scriptwriter – Graham Krige


Ayesha Mukadam started her career working as an Art Director at renowned advertising agencies in Cape Town. Her work has been awarded locally, at Loeries, and internationally at Cannes, New York Festival and London D&AD. In 2019, Ayesha was invited to present a Workshop titled ‘Food and Memory in Time of Displacement’ at Fordham International Institute of Humanitarian Affairs and the UN International Organization for Migration in New York. In January 2020, she was selected as a finalist at the inaugural Rupert Social Impact Arts Prize 2020. Her work is reflective in using creativity and design for social change. Her love for food, its strong connection to people and storytelling narrative have been the core and driving force behind some of her latest installations and design work.

Talented artist, director and qualified film editor Maghdie Fife is a well-known name on the Cape Town film scene. Naturally artistic, his passion for all things creative lead him to completing his Honours Degree in Directing and Screenwriting at the prestigious film school, AFDA Cape Town. Even though he was a full time student at the time, Maghdie worked part-time as an Editor and Visual Effects Supervisor, winning the Vision Mission Award from SterKinekor for directing and editing the commercial “Mother’s Kisses” in 2013. In 2014 he was hired as a screenwriter for Q-Up Entertainment, working on the reality series “The Shores”, before going on to become the Head of SLTV at Soccer Laduma. Maghdie’s impressive, fast-climbing career is testament to his expertise, dedication to creating quality content and passion for the South African film industry. Currently, he teaches the next generation of creatives as the editing lecturer at City Varsity; a position he has held proudly since July 2017. Maghdie’s most recent work credits include directing the short film, Topia in 2018. The film was purchased for VOD. He also directed a Music Video in association with WolfKraft Productions for major international record label, Sony Music Entertainment Africa.

Graham Krige is a Freelance Copywriter based in Johannesburg. He completed his BA Honours in Brand Strategy at Vega School of Brand Leadership in 2011. Since then, he’s gone on to work for various international agencies within South Africa and Germany including FCB, 60 Layers of Cake and Young & Rubicam, Philipp & Keuntje and Jung Von Matt. During the course of his career he’s written for established brands such as Land Rover, Audi, Virgin Atlantic, FIFA and Adidas. His work has been recognised at multiple international award shows including Cannes, New York Festivals and D&AD. He was also selected to represent Y&R at LIA’s Young Creatives Conference in Las Vegas, USA. When he’s not putting pen to paper, he pursues his passion for woodwork, gouache & water colour, ‘newspaper poetry’ and any other creative fields that strike his interest.