Owner Masimzukise Jack was attacked in December (ebakhwetheni) initiation school by a mob and nearly lost his life. As a creative he turned that nightmare into power. He makes cushion covers, tote bags, polo necks and T-shirts, with artwork printed on the fabrics. Cushions and bags are made of twill; clothing is cotton. Most of the time people buy the stories behind the product before they buy the actual product; in this case Jack is selling his pain and owning it. It is a platform to inspire other creatives to turn pain into gain and always think outside the box.